MORGAN HILL, CA (AUGUST, 2013) – Honda of Morgan Hill was looking for a way to enhance their facility and build customer excitement for the sporty new Honda lineup. Working with the specialists at i.M. Branded, the Morgan Hill team proudly unveiled their new look to kick off the New Year.
The Morgan Hill dealer client was looking for a way to upgrade their facility by creating a unique setting and enhancing the overall customer experience. Morgan Hill first learned of i.M. Branded after visiting the company’s display booth at the 2012 NADA Conference in Las Vegas. When it came time to begin the redesign, the company knew i.M. Branded could create the dramatic upgrade they were looking for.
As customers enter the showroom they’re welcomed with the first of two, floor-to-ceiling wall graphics. This ten-foot mural is action packed with two of Honda’s open wheel racers ready to fly off the track and into the showroom, setting the tone for the facility’s theme of Honda’s racing legacy infused with their customer vehicle lineup. The facility incorporated 200 square feet of graphic wall vinyl, the second mural is located near the sales offices and vehicle display area. Located in the heart of Northern California’s wine country, the dealer client wanted to bring the picturesque scenery of the region into the showroom. The second, floor-to-ceiling wall mural, awakens passion for the open road with a life-size depiction of a beautiful rolling country road, transporting customers from the showroom to the weekend getaways that lie ahead in their brand-new Honda vehicle. Printed on a semi-permanent adhesive wall vinyl, the 200-square-foot murals were custom designed and installed by the i.M. Branded team to ensure a perfect fit and flawless finish.
The facility also used i.M. Branded’s lettering products to replace the traditional wall mounted directional signage. The letters are made from a die-cut, brushed-aluminum laminate on Sintra, each are individually cut then precisely lined up and affixed to the walls for a seamlessly modern look throughout the facility.
To compliment the vehicles of the showroom, Honda’s current lineup is showcased in vibrant graphics decorating walls throughout the showroom, service drive, and mechanic’s garage area. There are 27 AMRs, Artist Mural Replaceables, displayed throughout the facility. These graphics are printed on a highly durable fabric material fastened into a brushed-aluminum frame creating a tailored, custom product designed specifically to compliment each area. The images artistically capture the beauty and functionality of Honda’s vehicles, with AMRs visible in every customer touchpoint area throughout the facility. These graphics visually enhance the customer experience while reinforcing the Honda brand image. Where sport-tuned passion meets luxurious road comfort, there’s no mistaking why these customers chose Honda and Morgan Hill over the competition.
Defying the typical upgrade, this facility raises the pulse, bringing the showroom to life and reminding customers that brand passion and attention to detail drives the team at Honda of Morgan Hill. i.M. Branded looks forward to their continued relationship with Morgan Hill and bringing future branding upgrades to their associated dealership facilities.
i.M. Branded has worked with AutoNation on many dealership upgrade projects over the past few years. Which is why they were confident i.M. Branded could incorporate the auto group’s guidelines with the OEM image program to create a custom package complimenting and adapting to the needs of this particular dealership. Teaming up with the branding experts at i.M. Branded, Plains Chevrolet brought their facility to life with more than 36 AMR’s, Artist Mural Replaceables, finely printed graphic images mounted into brushed aluminum frames creating precisely tailored edges. Each AMR was sized to fit perfectly in relation to wall space and furniture for each customer touch-point area. The images artistically mimic the area they’re designed for, creating a fluid consistency across the various images to surrounding decor. These AMR’s add vibrant, colorful dynamics to the walls and help reinforce the brand by blending artistically beautiful shots of the newest lineup with the iconic heritage of the past. Customers take a trip down memory lane as they walk the halls from the showroom to the service drive they’re accompanied by a 27 foot-long wall vinyl graphic. This mural is a montage of Chevrolets from yesterday to today, custom designed to give this dealership the dramatic, one-of-a-kind touch they’re looking for. Every customer area reinforces the Chevrolet brand values and legacy as an icon of the American family vehicle. The graphic branding in Plains Chevrolet visually improves the overall customer experience while reinforcing brand loyalty. i.M. Branded looks forward to a continued relationship with AutoNation and bringing the same finesse to the auto group’s many other Chevrolet dealerships nationwide.
One of the best things you can get for your business, is to get a testimonial. This dealer was one of the first Chrysler dealers to brand with us for a full custom graphics program. He is a highly respected Chrysler dealer in the Detroit market, and one of the most successful as well. Having a facility that promotes the product you sell, not only makes sense, but is the way of the future. I believe it. Bill Golling believes it. The rest of the industry is headed that way.
I don’t know if you noticed lately but everyone performing average seems to be miserable and at-risk. Average marriages, average grades, average income, average investment returns, average attitudes, average business…….ahhhhhhhh average sucks.
The average worker reads an average of less than one book a year and works an average of 37.5 hours per week. This same person makes 319 times less money than the top U.S. CEOs, who claim to read more than 60 books a year. Many of these financially successful executives are maligned for the huge sums of money they receive; however, we often fail to appreciate what these people have done to get where they are today. Warren Buffett says he spends most of his day reading.
Look at Apple: They built mind-blowing products. Steve Jobs wasn’t interested in just money or just another phone but instead making something that amazed people.
Results speak for themselves.
Average doesn’t work in any area of life.
Anything that you give only average amounts of attention to will start to subside and will eventually cease to exist. Entrepreneurs, artists, producers, computer companies, car salesmen, any and every industry and company that seeks successful futures, attain it with an approach and outlook that average is just not good enough.
My promise to you:
As soon as you begin to exceed AVERAGE in your thinking, approach, and decisions, you will immediately start influencing other areas in your life. Most of us are brought up to believe that average is enough but it is not. The entire middle class is being challenged, today, financially because of the premise of ‘Average’. Average income, average savings, average equity in the home (or less). Average is a failing formula for 100′s of millions of people.
Greater-than-average everything will up your personal happiness, allowing you the ability to create satisfaction in others. Friends and family will see the change in you and that will stir change in their own attitudes and daily actions. Positive results will emerge and grow with improvement. You will experience an uplift in all that you do at work, at home, on the road, at a restaurant, on the playing field, you name it.
AVERAGE ≠ EXTRAORDINARY life you dream about.
If you want average, I assure that you will end up with less than that. Go for extraordinary and even if you end up with less, it will still be above average.
How to ensure you don’t get AVERAGE
1. Surround yourself with exceptional thinkers and doers
2. Treat Average like a terminal disease
3. Make the extra effort to go one step further than you think you should go
4. Keep a EXTRAORDINARY attitude, Always
5. Focus, think and Act MASSIVE
Go big or Go home
This is a a short video presentation that I showed to Hendrick Automotive Group (#7 Auto Group in the country) to earn their business. In today’s economy people are looking for something more then average. Why do people want to come to your store instead of your competitor down the street?
I hear a lot of complaining about upgrading facilities and the cost. There is a reason people go to STARBUCKS to spend more money on a cup of coffee then go to a gas station or convenience store. The environment @ STARBUCKS makes us feel good. It feels like home…..THAT is why someone will want to come to your store instead of your competitor. Don’t believe for a second that if you have a dumpy looking facility, it won’t cost you in the end. It will cost you customers.